The latest developments in AI has impacted how brands are selling their products in-store. The retail landscape has changed a lot in the past decade. Few understand the magnitude of this change. One thing is clear though, early adopters will collect most of the benefits. […] Read More
Capturing people’s attention today is a huge challenge. Eye tracking technology is a way to implicitly measure what makes people give more attention to certain product packs, Advertisements, billboards and many other forms of product marketing. Considering its importance in helping capture customers’ attention and figuring […] Read More
Why is Eye Tracking really important for Market Research? Musing on how really eye tracking is used in market research from an industry newcomer’s perspective. “95% of the purchase decisions happen in the subconscious” Yes, you read it right! 95% of the purchase decisions happen […] Read More
Visual Object Detection Since the industrial revolution, humanity has made tremendous progress in manufacturing. With time we have seen more and more of mundane manual work being replaced by automation through advanced engineering, computers, robotics and now IoT. We believe that recent advances in AI […] Read More
What you see is what you buy- Need for Eye Tracking? Eye-tracking is a well-known tool to implicitly measure how people respond to different product packaging, advertisement copies, web-page layouts, banner placements and more. It is believed that 95% of the purchase decisions happen in […] Read More
