After an overwhelming response of All-Day Breakfast in the U.S in the fall of 2015, McDonald’s introduced it to Canada at most of its 1400 restaurants on 21st Feb 2017. The fast-food chain served their breakfast menu all day long and was all the rage on the internet. We decided to pull out some insights around the hashtag #alldaybreakfast on twitter using our AI algorithms. We started our tracking at 9 a.m on 20th Feb and crawled nearly 6K tweets. This report holds what the internet has to say.
Getting hotcakes and McMuffin at 8 p.m instead of 8 a.m is bliss for many of us (94% to be precise). Yes! The overall sentiments was an overwhelming 94% positive.
The word cloud had mcd_canada and all day breakfast trending along with some words like a good day that clearly exhibited the excitement and appreciation among the people.
The emotion remained happy swooping up an 85% score. However, the absence of McGriddle in the menu might have pissed off some 2% of the people.
The intent graph for the tweets exhibits that most of what was tweeted were random discussion around all day breakfast and nearly 23% of the tweets were actually opinion- driven.
The following chart depicts the sentiments associated with those opinions.
Where most of the people were happy and excited about the day, some still had their blues. Take a look at some of the top positive and negative tweets.
Apparently, All-Day Breakfast on a weekday is not such a great idea.
Also, here are some of the top Twitter influencers for #alldaybreakfast
Based on the insights we generated, it is safe to conclude that All-Day Breakfast was a success and the internet totally loved it.
At Karna-AI, a ParallelDots product, we deploy a range of cutting-edge AI techniques to derive meaningful insights from large chunks of unstructured text. This can be of great use to brands, market research companies and consulting agencies of all kinds. If you have any questions or suggestions, we would love to hear from you. our social media handles Facebook, LinkedIn, Twitter and Medium.
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