Social Media Analysis of HDFC Bank

HDFC Bank is considered to be one of the most respected banking institutions in the country, however, when we analysed its twitter handle on Karna we realized that there is considerable room for improvement on the customer service front. Over the last 24 hours, our #AI revealed after the social media analysis of HDFC bank that 68% people tweeted to HDFC Bank with negative sentiment. Most (60%+) of these tweets were complaints and had angry undertones.

We noticed that some users have levelled charges of unethical practice against the bank as it is charging some customers Rs 100 per quarter for some premium services even when they did not opt-in for them.

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At Karna-AI, a ParallelDots product, we deploy a range of cutting-edge AI techniques to derive meaningful insights from large chunks of unstructured text. This can be of great use to brands, market research companies and consulting agencies of all kinds. If you have any questions or suggestions, we would love to hear from you. our social media handles  Facebook, LinkedIn, Twitter and Medium.

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