We use Yardstick to compare the launch of different cars for Formula-1 2017
Every year before the start of the season, Formula 1 teams launch their vehicles and showcase them to eagerly waiting for sports fans. This season, we decided to track twitter mentions for each of the teams and analyse how people reacted to each of the product launches.
The Twitterati was raving about Mclaren’s MCL32 because of its impressive chassis design and a return of the ‘McLaren orange’ after repeated demands by loyal fans. On the other hand, the relatively new entrant Force India received a lot of criticism for its poor design among many other factors.
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At Karna-AI, a ParallelDots product, we deploy a range of cutting-edge AI techniques to derive meaningful insights from large chunks of unstructured text. This can be of great use to brands, market research companies and consulting agencies of all kinds. If you have any questions or suggestions, we would love to hear from you. our social media handles Facebook, LinkedIn, Twitter and Medium.
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