We use Yardstick to compare the launch of different cars for Formula-1 2017

Every year before the start of the season, Formula 1 teams launch their vehicles and showcase them to eagerly waiting for sports fans. This season, we decided to track twitter mentions for each of the teams and analyse how people reacted to each of the product launches.

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The Twitterati was raving about Mclaren’s MCL32 because of its impressive chassis design and a return of the ‘McLaren orange’ after repeated demands by loyal fans. On the other hand, the relatively new entrant Force India received a lot of criticism for its poor design among many other factors.

Twitterati didn’t appreciate Force India’s VJM10 (left) design but was raving about Mclaren’s MCL32 (right).

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